How it works

Not a course.
Not a tool.
A system.

Eight structured modules. An AI thought partner that thinks with you. Everything exported to a Google Drive folder you own. Here's what the experience actually feels like.

Build phase 8 modules, gated sequence
Estimated time ~30 days, self-paced
After the build Ongoing maintain phase
Everything exports to Your Google Drive
Beta founding rate $97 / month
The experience

You move at your pace. The system holds your place.

Each module is a structured worksheet — all questions visible at once. Save your progress, return any time. Submit when you're ready, and your AI thought partner reviews it immediately.

Nothing starts from scratch. Every answer you confirm carries forward. By the time you reach the website module, your copy is already mostly written from what you built in Clarity and Branding.

01
Gated and linear
Each module unlocks only after the previous one is confirmed. The sequence is the system.
02
One master version
Revisions update the current version. No history to manage, no conflicting drafts.
03
You own everything
All deliverables sync to a Google Drive folder that is yours outright, always.
Inside the platform — Module 02: Clarity
Marketing Mapped Out Module 02 — Clarity
Your living snapshot
Business
Birch & Stone Studio
What you do
Handmade ceramic homeware
Brand voice
Unlocks in Module 03
Target customer
Unlocks in Module 03
02 Clarity — Your business foundation
What does your business do, in one sentence?
I make handmade ceramic homeware for people who want beauty in everyday objects.
What is your revenue goal for the next 12 months?
$60,000 — roughly 5 orders per week at my average order value.
What does success feel like beyond the numbers?
Type your answer — or use voice input
Progress saved automatically
Your AI thought partner

It doesn't give advice. It gives your thinking back to you — sharper.

The moment you submit a module, your AI thought partner generates a debrief using your answers, your stated goals, and every confirmed decision you've made. Not generic. Not templated. Yours.

—
Immediate debrief on submission
Key takeaways and plain-language summaries of what you confirmed — ready to read or revisit any time.
—
Inconsistency flags
Catches misalignments between modules before they create expensive problems downstream.
—
Probing questions
Two or three questions designed to push you further — not to check a box, but to think deeper.
—
Validation and accountability
Specific encouragement on pricing, positioning, and confidence. And nudges when you go quiet.
Debrief — generated immediately after you submit
Your debrief — Module 02: Clarity Birch & Stone Studio
What you confirmed
Clear single-sentence positioning and a concrete 12-month revenue goal anchored to a real order volume. Your emotional motivation — beauty in the everyday — is specific and ownable. This is a strong foundation.
Something to look at

Your revenue goal implies 5 orders/week, but you mentioned wanting fewer production hours. These two goals may be in tension — worth resolving before Branding, because your pricing strategy depends on it.

Questions to sit with
If you could take on only 3 orders per week, what would each one need to be worth for the business to feel healthy?
Who is the specific person who already understands the value of handmade objects — and where do they spend their time?
The living snapshot

Your marketing picture builds in real time.

At the top of every module sits a snapshot of your confirmed decisions so far. It starts sparse. By Module 08 it's a complete picture of your marketing system — and everything in it syncs to your Google Drive.

After module 01
Welcome & orientation
Name
Sarah M.
Business
Birch & Stone Studio
What you do
Confirmed in Module 02
Brand voice
Confirmed in Module 03
Target customer
Confirmed in Module 03
1 of 8 modules confirmed
After module 03
Branding confirmed
What you do
Handmade ceramic homeware for people who value beauty in everyday life
Revenue goal
$60K / 12 months
Brand voice
Warm, considered, unhurried
Target customer
Design-conscious women, 30–50, gift buyers and self-treaters
Website copy
Confirmed in Module 04
3 of 8 modules confirmed · Brand kit exported to Canva
After module 08
Full system confirmed
Positioning
Premium handmade ceramics, studio direct
Email strategy
Welcome sequence live · Monthly newsletter
Social strategy
Instagram 3x/week · Batched quarterly
Weekly workflow
Monday review · Thursday publish
Analytics
GA4 live · Monthly review scheduled
8 of 8 confirmed · Complete system in Google Drive
What you walk away with

Every module produces something you own.

Each confirmed module generates deliverables in Google Doc, PDF, and HTML — in both internal and public-facing versions. Everything lands in your Google Drive. If you ever leave the platform, your work leaves with you.

Module 03
Brand kit
Your colours, fonts, and voice guide exported directly into a Canva brand kit after Module 03.
Canva · Google Doc · PDF
Module 04
Website wireframe & copy
Page-by-page wireframe with full copywriting pulled from your confirmed answers. Embeddable HTML/CSS included.
Google Doc · HTML · PDF
Module 05
Email welcome sequence
A complete 3–5 part welcome sequence written in your confirmed brand voice, ready to load into your email platform.
Google Doc · PDF
Module 06
Social content templates
Post templates, a batching system, and a full content calendar built on your brand voice and confirmed strategy.
Google Doc · PDF
Module 07
Analytics framework
GA4 setup guide, a social and email insight review process, and a repeatable monthly optimization framework.
Google Doc · PDF
Module 08
Complete workflow systems
Annual, quarterly, monthly, weekly, and daily task systems. Your marketing calendar from this point forward.
Google Doc · PDF · HTML
After the build

The platform doesn't stop when the modules do.

After you confirm Module 08, MMO shifts into the Maintain phase. Your marketing system is built. Now it runs — and the platform stays with you to keep it moving.

— map[text:Content calendar connected to your confirmed posting schedule]
— map[text:Personalized nudges tied to your own stated goals]
— map[text:Monthly prompts to review your analytics data]
— map[text:Seasonal strategy nudges tied to your business calendar]
— map[text:AI thought partner available for ongoing content and strategy]
What personalised nudges look like
Your Q2 content batch is due
You said you want to post 3x per week on Instagram. Your April batch window opens Monday — 36 posts to prepare.
Marketing Mapped Out · Today
Time for your monthly analytics check
Your email open rate dropped 4% last month. Your AI thought partner has a question about your last three subject lines.
Marketing Mapped Out · Yesterday
You've been quiet for 9 days
You told us consistency is your biggest challenge. Your next post goes out tomorrow — 20 minutes is all it takes.
Marketing Mapped Out · 3 days ago
Beta cohort — Summer 2026

Ready to build the system?
Lock in the lowest rate.

The founding member rate is the lowest price Marketing Mapped Out will ever be. Small cohort. Direct access to the founder. Your rate locked in for life.

$97
/ month — founding member rate Regular price $197/month after beta closes
Join the beta waitlist

No contracts. Cancel anytime. Everything you build is yours to keep.

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